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THE SOWELL is an online sustainability and wellness magazine. The platform's goal is to encourage and inspire individuals to embark on their own wellness journey alongside contributing to the wellness of our planet by making postive small changes.
The Project
Since June 2022, I have created monthly SEO blog content with a focus on sustainable lifestyle topics. The main goals were to increase domain authority, ranking, organic traffic and visitor site duration.
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How I approached the project:
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Performed in-depth keyword, competitor and target audience research
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Crafted informative, targeted, authoratitive and unique blog content
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Implemented on-page SEO (primary and secondary keywords, keyword density, internal and external linking, optimised headlines, formatting, meta-tags, meta-description, URL slug, images and alt-text)
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Requested indexing and track performance in Google Search Console
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The results: Multiple articles have seen a positive increase in site traffic and visitor's average duration, with ranking continuing to grow each day.
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