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Tripulse is a sustainable activewear company. The brand follows a holistic approach to sustainability where health and the environment are considered at every step of the process. Tripulse believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, to become their best selves, to make bold moves and to change the world for the better.
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The Project - SEO Blog Management
As an SEO and sustainability writer for pioneering activewear brand Tripulse, I develop and implement a robust SEO blog writing strategy, crafting helpful, reliable and people-first content that explores a wide-range of sustainability and health topics that resonates with Tripulse's target audience and drives meaningful results.
My key responsibilities include:
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Understanding the Tripulse target audience and identifying their interests and pain points
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Keeping abreast of keyword trends and industry-related topics
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Consistently producing high-quality, engaging, and in-depth content (EEAT: Experience, Expertise, Authoritativeness, Trustworthiness)
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Utilising on-page SEO best practices and optimising for target keywords
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Crafting well-structured content with appealing visuals to enhance the user-experience
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Refreshing old content to maintain relevancy and improve performance
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Collaborating with marketing teams to align content with overall SEO strategy and business goals
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Analysing content performance and making data-driven adjustments to improve rankings
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Staying up-to-date with the latest SEO trends and algorithm changes to ensure content remains effective
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Implementing a strong and high-quality backlink strategy to improve domain authority and increase rankings
Results So Far
​​Since October 2023, I've been consistently writing in-depth, helpful and optimised blog content on a monthly basis. This has boosted Tripulse's authority, improved rankings, and increased organic traffic and impressions by 274% each! Leads and sales have also increased as a result. ​​​
Blog Samples
Social Media Management
​​I developed and implemented the monthly social media strategy across Instagram, Pinterest and Facebook from August 2023 – April 2024. My main responsibility included:
- Conducting in-depth research about industry trends and competitors
- Develop a monthly content calendar and craft unique and engaging copy, visual and video content on a weekly basis using Canva, Adobe Premier Rush and Capcut
- Monitoring community engagement through effective community management across all platforms
- Effectively delivered campaigns (e.g. product launches) and identified and established relationships with key influencers and brand advocates
- Analyse social media metrics and generate reports to measure the effectiveness of campaigns​​​
Christie has been part of the Tripulse team for roughly a year and it's been a true blessing having her. She started out with creating engaging social media content and then transferred to doing blog writing in combination with SEO work. Christie has added enormous value to Tripulse. She did meticulous in-depth research about a variety of sustainability-related topics and crafts high-ranking and far-reaching blog articles that helped us with organic growth. She is well-versed and knowledgable in the area of sustainability and health and always goes the extra mile doing research based on credible and high-authority sources.
Everything Christie takes on, she approaches with the highest dedication and ambition to achieve the best possible results. One of the many things I love about Christie is that she is not afraid to "jump into cold water" and to learn and apply new skills which is especially important in an area that is constantly changing. I can only give my highest recommendation for Christie.
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– Franziska, Founder and CEO