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Tripulse is a sustainable activewear company. The brand follows a holistic approach to sustainability where health and the environment are considered at every step of the process. Tripulse believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, to become their best selves, to make bold moves and to change the world for the better.

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The Project

As an SEO and sustainability writer for pioneering activewear brand Tripulse, I develop and implement a robust SEO blog writing strategy, crafting helpful, reliable and people-first content that explores a wide-range of sustainability and health topics that resonates with Tripulse's target audience and drives meaningful results.

My key responsibilities include:
 

  •  Understanding the Tripulse target audience and identifying their interests and pain points

  •  Keeping abreast of keyword trends and industry-related topics

  • Consistently producing high-quality, engaging, and in-depth content (EEAT: Experience, Expertise, Authoritativeness, Trustworthiness)

  • Utilising on-page SEO best practices and optimising for target keywords

  • Crafting well-structured content with appealing visuals to enhance the user-experience

  • Refreshing old content to maintain relevancy and improve performance

  • Collaborating with marketing teams to align content with overall SEO strategy and business goals

  • Analysing content performance and making data-driven adjustments to improve rankings

  • Staying up-to-date with the latest SEO trends and algorithm changes to ensure content remains effective

  • Implementing a strong and high-quality backlink strategy to improve domain authority and increase rankings

Progress So Far 

​​Since October 2023, I've been consistently writing in-depth, helpful and optimised blog content on a monthly basis which has resulted in Tripulse's authority and rankings significantly improving and organic site traffic increasing by over 300%! Backlinks and referring domains are also on the uptick.​​​

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Content Samples

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Christie has been part of the Tripulse team for roughly a year and it's been a true blessing having her. She started out with creating engaging social media content and then transferred to doing blog writing in combination with SEO work. Christie has added enormous value to Tripulse. She did meticulous in-depth research about a variety of sustainability-related topics and crafts high-ranking and far-reaching blog articles that helped us with organic growth. She is well-versed and knowledgable in the area of sustainability and health and always goes the extra mile doing research based on credible and high-authority sources.


Everything Christie takes on, she approaches with the highest dedication and ambition to achieve the best possible results. One of the many things I love about Christie is that she is not afraid to "jump into cold water" and to learn and apply new skills which is especially important in an area that is constantly changing. I can only give my highest recommendation for Christie.

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– Franziska, Founder and CEO

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