Unsustainable Magazine is an online platform with a mission to gather stories, good and bad, concerning the sustainability of this planet, its peoples, and its ecosystems.

The Project

I have been writing monthly articles for Unsustainable Magazine since January 2020.

SEO-optimised lifestyle guides

In the beginning, the main goal was to increase organic traffic, domain authority and ranking. I worked with the Editor to craft a series of SEO-optimised articles focusing on brand and lifestyle guides.

How I approached the project:

Perform in-depth keyword, competitor and target audience research
Craft informative, targeted, authoratative and unique blog content
Implement on-page SEO (primary and secondary keywords, internal and external linking, keyword density, optimised headlines, formatting, meta-tags, meta-description, URL slug, images and alt-text)

Feature articles

I produce in-depth feature pieces covering topical issues around the environment and sustainability. The goal is to establish Unsustainable Magazine as an authoritative platform that explores pressing issues facing all life on Earth.

How I approach the project:

Perform in-depth topic research to find new and challenging story angels
Reference reputable studies and reports
Cultivate strong relationships with thought-leaders, activists and industry experts and conduct regular interviews

The results: Many of my articles rank on page 1 of SERPS increasing organic traffic, domain authority and visitor's average duration.

Writing Samples

It can be a challenge to find writers that love what they do, are great at what they do, and exude a warm sense of ethics. Christie's work is so wonderfully written, and so fully researched, that reviewing it makes me feel less like an editor, and more like a reader.

– Brett Stadelmann, Editor in Chief