Unsustainable Magazine - SEO CONTENT & FEATURE WRITING
Unsustainable Magazine is an online platform with a mission to gather stories, good and bad, concerning the sustainability of this planet, its peoples, and its ecosystems.
the project, goals & achievements
I have been writing monthly articles for Unsustainable Magazine since January 2020.
SEO lifestyle guides
In the beginning, the main goal was to increase organic traffic, domain authority and ranking. I worked with the Editor to craft a series of SEO-optimised articles focusing on brand and lifestyle guides.
How I approached the project:
Perform in-depth keyword, competitor and target audience research
Craft informative, targeted, authoratitive and unique blog content
Implement on-page SEO (primary and secondary keywords, internal and external linking, keyword density, optimised headlines, formatting, meta-tags, meta-description, URL slug, images and alt-text)
Request indexing and track performance in Google Search Console
I now produce in-depth monthly feature pieces covering topical issues around the environment and sustainability. The goal is to establish Unsustainable Magazine as an essential and authoritative platform to explore pressing issues facing all life on Earth.
How I approach the project:
Perform in-depth topic research to find new and challenging story angels
Reference reputable studies and reports
Cultivate strong relationships with thought-leaders, activists and industry experts and conduct regular interviews
The results: Many of my articles rank on page 1 of SERPS increasing organic traffic, domain authority and visitor's average duration.